Supply Chain Integration

Supply chain integration (SCI) is crucial for a firm’s performance and its

competitiveness as it improves the operational performance of organization which in

return reduces cost of distribution Flynn et al. (2010). Early studies on SCI and its impact

on firm’s performance are not comprehensive enough to disclose the crux of effectiveness

of different SCI practices (Baofeng Huo, 2014). Although evolution of technology has

changed much more but still the supply chains in Asia Pacific countries( which includes

Pakistan) are known for high costs, inefficient operational practices, lack of integration,

uncertainty and lack of customer trust(Ha S. H. & Lim S. W, 2014).